If you’re planning to market your business on Facebook, here are five tips that will help you stay on top of your competitors. While Facebook is the most popular social media site, it’s also extremely competitive, with over 70 million businesses and 350 million photos uploaded daily. You’ll have to stand out from the competition, or risk losing your brand. Keep in mind that most businesses should limit their posts to two a day, with the exception of promotions and special offers.

First of all, don’t waste your time on promotional/sales-oriented content. While it’s important to promote products and services, remember that people like to hear about other people’s experiences, not just your own. Providing useful advice and sharing your brand’s story will help you stand out in the crowd. You may also want to include polls and surveys in your content strategy.

Lastly, make sure to incorporate questions and comments into your content strategy.

Don’t just post your product or service. Instead, use your Facebook Page to engage with other people. This way, you can generate more likes and reach. For instance, using Storemapper allows you to add locations to your Facebook Business Page. If you have a physical location, add it to your page. Another important tip for Facebook business pages is to make sure you include a map, so people can easily find you.

Optimize your tabs. When a new feature is launched, make sure to implement it as soon as possible. For example, you can use Messenger for Business to accept payments with debit cards. Likewise, you can use Facebook for customer reviews and to promote events and jobs. It is vital to regularly monitor these tools. When new tools are released, make sure you use them. If your competitors are implementing the new features, it will only serve as a positive influence on your company’s bottom line.

Start a Facebook business page. This is a great tool to sell your products and services on Facebook. It’s easy to create a page for your business on Facebook. Just make sure to include the name of your business in the profile and include a link to your website. This will attract customers who may not be familiar with your product. You’ll be able to track their sentiments and understand how to tailor your content to appeal to them.

Using Facebook for business is not a one-off task, but a long-term strategy. Your Facebook page is a great place to connect with your local community. You’ll be able to attract new customers through Facebook groups and other channels. Ensure that you have a good profile photo and cover image. Using a profile picture is a great way to promote your page on Facebook. This is a good way to build your fan base and engage your customers.